There are no longer any sure things in the advertising business. Even ads on the Super Bowl have been known to yield disastrous results. Few people have the experience or qualifications to figure out how to play the entire spectrum of the ad game. There is plenty of generic evidence that one form of advertising or another works great. Yet not every product or service responds automatically to any particular approach.
What this all boils down to is that you need to spread your advertising dollars around to a lot of different media, and see what works for you specifically. Media fragmentation has drastically opened up the number of players competing for your ad dollars even as they offer a more limited slice of the overall market nowadays. The good news is that, if you pick the right market segment, you can do mass media advertising at a slight fraction of what it once cost you.
With the advent of streaming platforms, you can get the reach of a television platform at the price of an online campaign. When you advertise on Pluto TV, you get your ads seen on as many as 250 distinct narrowcasting channels that all cater to easily-identifiable population segments. It is relatively easy to winnow out the specific channels most likely to be attractive to your core demographic and make your pitch at them.
One of the easiest ways to advertise on Pluto TV is to use Awarity,
https://www.awarity.com/. For a surprisingly affordable monthly fee, they can get your TV ad budget pointed in the exact direction you need it to go. For more, connect with Awarity on Facebook.
