Does your law firm offer services to individuals applying for veteran’s benefits? This might include Veteran’s Association (VA) benefits, Social Security, or other programs. This unique demographic represents a small but significant segment of the United States population, and your firm can target advertising to reach these potential clients. If you are considering adding this strategy to your marketing profile, there are a few things you need to know.
VA Disability Attorney Advertising Laws
First and foremost, it is essential to understand and follow the laws governing legal advertising. There are restrictions on specific marketing devices, as well as limits on communications with non-clients. Additionally, there are separate regulations for online advertising to prevent email spam and artificial ratings.
Your state bar may also have a series of rules of professional conduct. Advertising is subject to review by the ethics department and you may have the option of having your advertising materials reviewed in advance of publication. Although some elements will fall in an ethical gray area, it is important to remember that your advertising should represent the ideals of your law firm and is what many of your clients will see first.
Overview of VA Disability Attorney Advertising
The process of creating any marketing campaign includes several steps. You must first identify your target audience, in this case, veterans seeking disability benefits. Create a marketing plan that will reach your audience through multiple methods. This will include a combination cable and broadcast television advertising and internet advertising. When planning a marketing strategy to reach disabled veterans you must carefully pick methods (both online and on TV) that target disabled veterans. A marketing agency can create and implement a cost effective marketing campaign to reach disabled veterans.
While executing your campaign, you will need to track the results and measure what was most effective. Organizing data online can simply be a count of how many visitors your website has or how many clicks your advertisement received. An experience VA disability attorney marketing agency will implement call tracking and setup unique phone numbers for each advertising method, so that results can be monitored and improved. Once you evaluate which types of ads were the most successful, they can be repeated to make sure your marketing budget is invested in the most efficient way. Click here for more information.
Working with Attorney Advertising Agencies
Often the most efficient method for creating an advertising campaign is to work with an attorney advertising agency. An agency that specializes in legal topics can provide proven advertising solutions, in addition to tailoring the campaign to fit your specifications. If your firm is new to advertising, this can be especially helpful, as an agency can provide market research, planning, negotiations, and account maintenance. An agency also has an advantage when purchasing media space. Agencies negotiate the lowest possible rates for their clients and may assist in the production process also.
