When
you own or operate a business that involves packaged consumer goods,
it is important to know where the items are at all times, when they
will arrive at their destinations and whether or not there are any
possible delays. Understanding how delays could impact your business
allows you to deliver a higher level of customer satisfaction.
Consider these two ways in which sales and operation planning for
your consumer packaged goods can give a big boost to your customer
satisfaction rates.
Improved Efficiency
When your
customers make an order, they expect it to arrive in a timely manner.
Sales and operations planning allows you to know exactly when to ship
the items so that your customers get them just in time. This process
is typically facilitated by software and automation. Two good ways to
implement it include in your scheduling of your employees and in your
pace of packing boxes.
You can also use the software to boost
the efficiency of the delivery fleet. If you own the delivery fleet,
then it will be easy for you to have a tracking system so that you
and your customers know in real-time where the truck is
located.
Better Allocation of Resources
Sales and
operations planning also makes it easier for you to allocate your
resources appropriately. Doing so has a direct and positive impact on
how satisfied your clients are with the services and products you
provide. For example, you may wish to increase your staffing during
the busy time of the year for your clients. If you create packaged
goods that are popular for the Christmas season, then you will need
more team members during the autumn months in order to increase your
production, packing, warehousing and shipping services. Allocating
resources where you need them helps to reduce waste.
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