Search engine optimization is the marketing strategy used to help your website stay near the top of the search engine results pages. Your online business relies on people being able to find your website through the use of internet search engines. If you sell custom products but no one ever finds your site, you won’t have a successful business. Some business owners mistakenly believe that the lack of website sales means they have a bad product, when really it’s just a matter of bad online marketing and SEO strategies.
E-commerce sites like Shopify, Bigcommerce, and Volusion use SEO to attract search engines, which attracts customers. If you have an online business that’s struggling to get off the ground, it’s time to hire a marketing professional who can optimize your site through a redesign.
Why Can’t I Just Fill My Site with Keywords?
You may think that if you rewrite the content on your site to include the words you think people search for then you’ll improve your business. While you may see a small jump, unless you rewrite the content so it’s engaging and provides information about your product or services, you may get visitors but not too many purchases.
Too many website owners try to fill their site with keywords and phrases that talk about how they have the best of that product or service. It doesn’t advertise the product or service, and it doesn’t engage the customer. You purchase the most expensive package from a site like Volusion, but SEO optimization is key to achieving success.
How a Web Company Manages Your SEO
Web design companies do more than create custom-built websites. They will also help current websites created with popular e-commerce platforms like Volusion with SEO optimization and redesign. The web company will conduct all of the keyword research, insuring that the words used on your site will attract search engines, and then rewrite the content in a way that engages your visitors. Analytics will be assessed and changes made if a particular part of your website appears to be ineffective at creating sales. Don’t rely on e-commerce sites to provide everything you need. While e-commerce sites are great at getting you started, it’s the custom design that gives your business the competitive edge it needs for success.
