If you still haven’t come to terms with the right way of using the powerful self branding tool that LinkedIn is, perhaps this article is just for you. Here, we’ll be taking a look at some of the things you can do to increase your chances of drawing prospects into your profile, and hence, earning more exposure.
Apart from the regular aspects, i.e. creating a profile, including all your work-related experiences information into it, and staying as regular as possible, there are some tips you can follow to make sure you do stay on top of every search inquiry on this professional platform.
Personal Style and Branding
Instead of just putting out the same descriptions as everyone else, try to adapt a smarter approach and use your own personal style and branding. You can come up with a dynamic personal tagline. Keep in mind that the 120-character line of text that others see under your name is the professional headline through which you make your first impression. Make sure you use it to perfection so that it defines you just the way you want it!
Highlight Your Best Strength, i.e. You!
Remember: it’s all about you, not some company you previously worked for, and not the field you are an expert of. Identify your background and depict yourself with the sum of the experiences you’ve had. Try to throw in your strengths and other traits that make you stand out. Specialties and Experience drive your personal SEO in the searches; so make sure you make good use of that.
Complete Your Profile
No matter how tiring of a job it may seem, you have to do it. Make sure your profile is 100% complete with a decent profile picture. Also get a personalized URL for LinkedIn. Try to add that personal touch to your profile as much as you can!
Engage!
Be as connected as possible. Try to engage with the people; ask questions, answer them, recommend others, and get recommended! It’s all about forging new connections and developing new networks on this platform. So make sure you start doing that already!
If you still believe you need some assistance with setting up the right LinkedIn Profile for yourself, then perhaps you will benefit by the help of a qualified LinkedIn Trainer. Keep in mind, such a professional can greatly enable you to realize your true skills and help you establish your own brand on not just LinkedIn, but many other social networks as well.
