The first thing that buyers may know about your house is the description provided in the real estate listings. In Houston, property listings are much like those across the country. They are written with a purpose. They are meant to help provide sufficient information for the buyer to assess the home. In fact, as a buyer, you begin to consider or discard the property from the minute you look at the listing.
Property Listings: First Impressions Are Important
The first impression is and has always been an important one. This is true in most aspects of life. It is certainly valid when applied to real estate. It is important as a seller and a realtor to make certain the potential buyer gets a good first impression. This begins with the placing of that little picture just above the ad.
Property listings are almost always prefaced by the small picture. It is, therefore, important that you, as a buyer carefully select the picture that is to be posted. It is even better if you can provide the real estate agent or arrange with him or her, to position a slide show of pictures. They should reflect the character of the structure. They should provide the viewer with what are the selling points of the home.
As a buyer, you want to see the exterior, including the landscape – front and back. You also want to have a glimpse of the interior layout. As a seller, you need to provide enough to interest the potential buyer. You want to make certain they request more information or an actual viewing as soon they read your listing. In fact, the entire point of the picture is to draw attention to your home – make it stand out from all the other Houston property listings.
Beyond Photos and Slide Shows
Below the picture come the captions and the description. In Houston, property listings generally restrict themselves to talking about the primary features of the property. Essentially, they talk about:
1. Number of bedrooms and bathrooms
2. The entire square footage of the structure
3. Property acreage
4. Location including the neighborhood and whether schools and shopping are near at hand
5. Garage or any other structures on site
6. Extras that may be considered a draw e.g. –Patio, pool, large back or front yard, deck, fireplace, water feature, etc.
7. If there have been any updates e.g. kitchen, bathroom, roof, plumbing, electrical systems
8. Specific attractive and unique characteristics – such as a scenic view
It is up to you and your Houston real estate agent to see that these are described succinctly and in a compelling way. The entire point, after all, is to drive buyers to learn more about your property. Buzzwords will appear but make sure they are appropriate to your home and to the region. Research has indicated that certain words are popular and reflective of the area in which they are applied. In other words, common phrases used for Houston property listings may not appear in other comparable American city ads.
Final words about Houston Property Listings
A potential buyer can learn a lot about your home from a property listing. You and your real estate agent can help them by producing one that is clear, stylish and clean. It will provide specifics without inundating them with every little thing about your property for sale. By making sure your ad is carefully crafted, you are certain to attract more than your fair share of the potential buyers who attentively read Houston property listings.
At Keller Williams Realty, our staff and agents are always ready to help with all your real estate needs. Whether you wish to purchase a new home or sell an old one, we are there to ensure you do it the way that is right for you. You will soon discover why we rank high in our city when it comes to reliability and knowledgeable transactions. If you can’t find what you are looking for on any, contact us online at www. We have Commercial Property Listings Bend that may interest you.
