As an insurance broker, agent or insurance company manager or owner, planning unique and different types of insurance agency marketing can seem like a full-time job. This is where a marketing specialist, a company who can handle everything, is a benefit to your business.
By using a company offering years of experience in successful insurance agency marketing, you can simply allow the professionals to handle your campaigns. You can be as involved or as distant as you want, as long as you are working with a company you trust with demonstrated results.
The goal of an insurance agency marketing program is to bring in new clients, keep current clients aware of the benefits of doing business with your company, and entice past clients back to your business. It all starts with designing a program with a clear message, a benefit to the client, and a way to have them reach out to make a new connection or to reconnect with your services.
Market Geographically and Specifically
By using insurance agency marketing you can easily provide direct mailing to targeted neighborhoods or entire geographic locations. This allows you to get the message directly to the people most likely to be interested in that specific service.
For example, if you are promoting renters insurance, direct mailing to apartment complexes, condos, manufactured home communities and even to college dorms is highly effective. Doing the same in residential areas would not have the same return or response.
Use Multiple Marketing Approaches
While direct mail is important, for specific types of target audiences and for different types of insurance, online marketing may be an essential and highly beneficial tool.
By selecting an insurance agency marketing company that can provide a range of marketing opportunities you will have greater exposure. Larger exposure will make sure your message gets to the people most likely to be qualified leads for follow-up calls and consultations.
Build In Connections
There are often not a lot of differences in policies offered by different insurance companies, but the personal connection between the agency or the agent and the customer is unique.
To capitalize on this, and to have a chance to build-in that personal connection, look for insurance agency marketing campaigns that encourage a phone call, a visit to your office, or a trip to your website. By getting information from your potential customers, even if it is just an email to sign up for a newsletter, you have an opening to make that personal connection and make a sale.
With the experience of Southwest Direct for insurance agency marketing, we have the professionals and expertise to help you create just the multi-media campaign you want. To see more visit us online at website.
