The improved quality and unique capabilities of digital printing services in Reston have made the process a crucial tool especially for the direct mail marketers. Although offset lithography is the dominating process when it comes to commercial printing in large volumes, digital printing still offers some unique advantages. Understanding such pros will help advertisers looking for maximal returns from the money spent on printing.
Any perceptive direct marketer understands the value of personalizing each recipient in order to ensure that he or she gets the attention of the prospect. You should consider having every letter or brochure beginning with the recipient’s name (Dear Mrs. Jones…) and in the copy make a mention of some personal information (like “your 2014 policy…”). With digital printing, this practical choice will work wonders for your organization. It will give you a chance to include variable data in the headlines and text of every printed piece.
Shorter run printing helps lower per copy costs, especially if the press runs ranges anywhere from between a handful to several thousand prints. The startup costs associated with digital printing are minimal compared to the costs related with plates and press for offset litho printing.
If ability to match up color at an accurate level is not that critical to your printed communications’ success, quality of the color reproduction process for digital printing is satisfactory. Although digital color match is not as precise as in offset printing, it also offers several other capabilities that are likely to make it your favorite choice.
Another major plus for digital printing offered by Quality Graphics and Printing Inc. is quick turnaround time. When your output ready files arrive at the receiving desk, your digital products will be ready without requiring any additional processing. Time for ink to dry is never an issue, since products come out dry from the press, ready to cut, fold or other binder operations you require.
When using standard kinds of weights and sizes of paper, the digital printing process is an exceptionally good choice for you. However, when you require heavier papers, lightweight or textured prints, offset printing is the best solution.
Digital printing services in Reston are also best for advertising products that require frequent changes. The technology allows an advertiser to make reasonably priced reruns using the latest photographs and specifications. To learn more click here.
