If you are interested in having an excellent website that will bring in a lot of customers and rank high in search engine ratings, then you will likely want to hire a small business web design company to help you. Having a website with its own domain is imperative, because this means you own the site and the domain and can do with it what you want.
The parts of a website are important and the top Small Business web design company should go over these components with you when you first contact them to start creating your website.
Navigation
Of course, navigation is necessary because if people can’t get to the valuable information and products, they won’t stay on your site and buy anything. The company will discuss basic structures and help you choose one that will fit your needs. They will also check your current website if you own one, to find out the problems and make sure those things aren’t included with the new site.
Appeal
It’s all about the appeal of your website. If it doesn’t wow, people won’t stay on the site and people want reasons to stay, such as videos from YouTube and other sites, photographs and engaging colors and links. With the right appeal, customers will be drawn to your website and will spend their time there instead of at competitor’s sites.
Information
Content is one of the biggest and most important aspects of the website. People don’t want to be barraged with “buy me” strategies. This will make people annoyed and they will move on to other sites. However, the key to everything is relevance. If you sell cleaning products, you won’t want to talk about what to take with you to the beach, because it doesn’t make any sense. However, sometimes, companies will be able to tie seemingly irrelevant topics to their products, creating a great information area for their customers, and this is the web design company’s job is to help you do this.
Function
If you are using your website to sell products, you want those products to be easily added to online shopping carts. Making it easy for customers to find your products, select your products and purchase those products is essential. It may be “cute” to do something off-the-wall, but if it interferes with a user’s ability to buy things, it will cost you money.
