Upgrading to outdoor electronic message boards can easily take your advertising to the next level. However, design mistakes can get in the way of what you want to accomplish. Here are a few tips to make sure you avoid those pitfalls:
Go for brand consistency
The colors you use in your board will need to have a connection with your brand. For instance, McDonald’s yellow easily makes it recognizable, says the Entrepreneur. It works with the brand and successfully conveys brand identity in a glance. That’s the kind of result you want. If you’re just starting out, then all the better to get your advertising right from the get-go.
Go beyond what’s trendy
Some business owners go for the trendiest colors in their signage but that could be a huge mistake. There’s no guarantee that what might work now will still work a year from now. If you want options that last for many years, go for classic colors instead. That way, you won’t find your signs outdated in just a year’s time.
Consider readability
The best outdoor electronic message boards to use are those that are easily readable from a long distance. That way, potential customers can easily spot your sign and if they like what they see, they can end up shopping at your place. If certain design elements are making it hard to read, though, fix your boards now. The last thing you want is for potential customers to struggle to read your electronic message boards and eventually give up trying to read your sign and shop elsewhere instead.
Choose the right size
Bigger boards work best if you want your signs to be seen at a long distance. If that’s not the case, smaller options will work out fine. Don’t forget to factor in how much space you have and the length of your messages. Since some cities restrict the speed at which you can change message frames, you don’t want a sign that’s too small to display your messages.