As a small to large business, having an online presence and a social media program can create branding and marketing chaos. It is even more complicated if one person or group is handling the website, one the social media posts and yet another person handling blogging. Of course, none of these individuals are directly working with the advertising and marketing group, leading to a lot of confusion and mixed messaging. This is where the services of a social media consultant make all the difference.
A social media consultant is a professional who has the skills, experience and knowledge of both social media and marketing to create a cohesive, structured, and effective social marketing program. They provide the structure, in conjunction with your company vision and branding programs, and also assist in boosting your company’s online reputation, recognition, and bottom line.
So, how does a company know when it is time to hire a social media consultant? The following five signs are key indicators your company would benefit from the assistance of these professionals.
No Clear Picture
If your social media presence doesn’t have a purpose, or you aren’t sure what the purpose is, you need to hire a social media consultant. This professional will help you to develop a plan for your social media campaigns that also dovetails with your off-line marketing and sales programs.
Lack of Growth and ROI
Not all social media marketing is free, and being able to determine your ROI for any money used in these marketing campaigns, website development, and e-commerce sites is critical.
When there is a social media consultant in place, you will know exactly what you are recovering through increased conversion, increases in target audiences and increasing recognition of your company as a leader in your field.
No Oversight of Social Media Programs
There have been several high profile social media campaign failures, some which created significant and ongoing damage to brands, company reputations and to the company’s bottom line.
When you have a social media consultant in place, there is not only a structured plan, but an oversight built into the programs, ensuring these types of errors and mistakes do not happen.
Even though there are three signs listed above to indicate you need a social media consultant, it is important for any company interested in future growth and expansion to hire a professional. It is a simple solution to a very complex issue, and one which will continue to grow as digital media expands.
