In business today, packaging is arguably more important than products. Obviously, you put a lot of time and effort into making great products, but that will not mean much if those products are not properly displayed and well-protected.
Not sure what type of packaging can check both these boxes without costing you a fortune? Here are just a few of the benefits for both manufacturers and retailers when partnering with a clam shell company in Indianapolis, IN:
Making Products Visible
Clamshell packaging is typically transparent. This means that it is either completely clear or otherwise easy to see through. That might not sound like a benefit, but in today’s crowded marketplace, it is! Allowing customers to see your products before they purchase them increases consumer trust and entices them to buy in a way an opaque package could not.
This involves more than just making it easy to see through product packaging, though. Retailers love clamshell packaging, not just for its transparency, but for its ease of use. Most clamshell packages include a handy tab for handing products on hooks or racks. Others make it easy to stack or display products. All these items are made to catch and keep consumer attention in mind, which is great for retailers’ businesses.
Keeping Products in Packages Until Purchase
Another benefit for manufacturers and retailers alike is the tamper resistance of clamshell packages. These packages, if intended to be sealed, are often closed with induction. This means they are heat-sealed and will maintain a strong closure until after they are purchased. That seal not only prevents damage during shipping, display, and transit with a customer, but it also reduces instances of theft or other types of loss. This saves both the manufacturer and the retailer a lot of money over time.
Maintaining Low Prices for Manufacturers
For all of its strengths and benefits, clamshell packaging is economical to produce. This helps manufacturers to keep costs low, for themselves, for their customers, and for their clients. In today’s economy, everyone is searching for ways to economize, but you will not have to sacrifice the quality of your packaging to save money when you partner with a clam shell company in Indianapolis, IN.
Ready to elevate your packaging and benefit from these advantages? Visit Big Sky Engineering today to learn more and start transforming your packaging strategy!
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